About Us
We are a visionary distribution and consulting firm founded and headquartered in Southeast Europe, embodying a unique synergy of European standards and Vietnamese pharmaceutical expertise. With a strong presence in Vietnam, including representative offices in Ho Chi Minh City, we are perfectly positioned to bridge the gap between local manufacturing excellence and global market demands. Our mission is to uplift the quality of Vietnamese pharmaceuticals and ensure their global reach, safeguarding public health across borders.
EU-GMP Certification Support:
At Southeast Trading, we guide Vietnamese medicine manufacturers toward achieving the prestigious European Union Good Manufacturing Practice (EU-GMP) certification. With our team's strong roots in the EU and valuable insights from the Vietnamese market, we offer comprehensive evaluations, personalized strategy development, staff training, and continuous support. Our approach simplifies the certification process, demonstrating our dedication to elevating global health standards and making Vietnamese pharmaceutical products more accessible in global markets.
European Product Registration:
In our commitment to broadening market access for Vietnamese pharmaceutical manufacturers, Southeast Trading proudly offers expert Product Registration services for the European market. Leveraging our deep understanding of EU regulatory requirements, we facilitate the meticulous process of registering pharmaceutical products in Europe. Our services encompass a detailed assessment of regulatory feasibility, comprehensive dossier preparation, and thorough compliance checks. We manage the entire submission process, from initial application to final approval, ensuring that every step adheres to European standards.
Our approach combines local industry knowledge with global regulatory expertise, making the complex process of product registration both transparent and navigable. Southeast Trading acts as a strategic partner in your journey, not just aiding in meeting the regulatory demands but also positioning your products for success in the competitive European healthcare sector. With Southeast Trading, your entry into the European market is guided by precision, care, and a commitment to excellence.
EU Products Distribution:
Our role in product distribution extends Southeast Trading's expertise into the heart of Europe. We simplify the journey for Vietnamese pharmaceuticals into European markets. Understanding both the nuances of these markets and the regulatory landscape, we ensure a smooth path for our clients' products. Our services go beyond logistics; we provide market analysis, entry strategies, and help forge vital partnerships. This comprehensive support ensures not only the successful distribution of products but also their optimal positioning to meet European healthcare needs. Our approach is to make complex processes clear and manageable, reflecting our commitment to bridging local manufacturing excellence with international opportunities.
Today and Tomorrow
Today, Southeast Trading stands as a paragon of industry expertise, embodying a brand personality that is both knowledgeable and approachable. Our history is not just a timeline of achievements but a narrative of our unwavering commitment to improving global health standards.
Southeast Trading: Building a Legacy of Elevating Pharmaceutical Standards.
OUR TEAM
Innovative, Talented, Driven
Since our inception, the core strength of Southeast Trading has been rooted in the exceptional expertise and genuine passion of our team. At the heart of our mission, each member is dedicated to excellence and client satisfaction. With a commitment to bridging local manufacturing with global standards, our team works tirelessly to ensure that every client experiences the full benefit of our knowledge and support in EU-GMP certification and European market distribution. It is this dedication that defines us and drives our continuous pursuit of elevating global health standards.
Chris Blank Hoàng Trí
Founder, Chairman, & CEO
Chris Blank, at the helm of Southeast Trading as the Founder, Chairman, and CEO, brings a wealth of experience and a proven track record in the pharmaceutical industry. Before his current role, Chris was instrumental in establishing Pharmacity as the Founder, Chairman and CEO, growing it into Vietnam's largest retail pharmacy chain with an impressive portfolio of 1,200 stores and nearly $350 million in sales annually. This remarkable achievement underlines his deep understanding of market dynamics and consumer needs in the pharmaceutical sector.
At Southeast Trading, Chris applies this extensive expertise to spearhead initiatives that bridge the gap between Vietnamese pharmaceutical manufacturing and the demanding standards of global markets. His vision for Southeast Trading is centered around enhancing the quality of Vietnamese medicine and ensuring its accessibility on a global scale. Under his leadership, the company has become a beacon of innovation and excellence, offering comprehensive EU-GMP certification support and facilitating the distribution of Vietnamese pharmaceutical products in European markets.
Chris's strategic foresight and commitment to ethical practices have positioned Southeast Trading as a leader in the industry. His focus is not just on business growth but also on making a significant impact on global health standards. He is building a Legacy of Elevating Pharmaceutical Standards. Through Southeast Trading, Chris continues to shape the future of pharmaceutical manufacturing and distribution, both in Vietnam and internationally.
Lukasz Roszczyc
Director of Client Success
Lukasz Roszczyc enriches Southeast Trading with his dynamic expertise in marketing, sales, and partnerships. As our Director of Client Success and esteemed shareholder, he brings over a decade of multifaceted experience, primarily fostered in the vibrant business landscape of Vietnam. Lukasz's journey with Chris Blank dates back to the inception of Pharmacity, where their combined efforts and shared vision for excellence set a precedent for the pharmaceutical sector's evolution in the region.
His career, marked by significant achievements within the Publicis Groupe and various entrepreneurial ventures, showcases a profound commitment to fostering growth and nurturing successful business ecosystems. Lukasz's passion for innovation has seen him at the forefront of advising and investing in sectors like e-commerce, fintech, and prop-tech, making him an invaluable asset in navigating the complex pathways of international business development.
At Southeast Trading, Lukasz applies his extensive network and deep market insights to ensure that our clients' ambitions are realized with precision and efficacy. His role is pivotal in ensuring that the bridge between Vietnamese pharmaceutical excellence and the stringent global standards is not only crossed but strengthened for enduring success. With Lukasz, our promise of elevating pharmaceutical standards is a journey of continuous achievement and client triumph.
Tony Nguyễn
Director of Bulgarian Market Operations
Meet Tony, our dynamic Director of Bulgarian Market Operations at Southeast Trading. With a unique dual nationality of Vietnamese and Bulgarian, Tony bridges cultures and markets, bringing a wealth of experience from his background in international shipping and trade. His expertise in navigating complex global logistics and trade nuances is a cornerstone of our expansion strategy into the European market.
In his role, Tony primarily focuses on nurturing and strengthening our partnership with our Bulgarian distribution partners. His keen understanding of both Vietnamese and Bulgarian business practices and cultural nuances ensures seamless collaboration and operational efficiency. His role is pivotal in ensuring that our high-quality pharmaceutical products are effectively distributed in Bulgaria, thus entering into the EU, aligning with our mission to elevate Vietnamese pharmaceutical standards globally.
Tony's commitment to fostering strong international relationships and his deep understanding of the nuances in international trade make him an invaluable asset to our team and a key player in our journey towards global pharmaceutical excellence.